Excelsior

Client:

Excelsior Orthodontics

Scope:
Full-spectrum branding and visual identity development, custom website

Introduction:
The Excelsior Orthodontics branding project embodies the spirit of innovation and exceptional care. This comprehensive visual identity overhaul redefines traditional norms and aligns perfectly with their pioneering approach to orthodontics. With a design that cleverly integrates elements reflective of both the practice's name and its high standards, the new branding exudes professionalism and modernity.

The logo was designed for broad application, from print to digital. Its simplicity ensures it remains distinctive across all media, maintaining brand consistency and recognition.

The Excelsior website uses bold text and smooth transitions to engage visitors effectively, reflecting the practice’s modern and professional approach to orthodontic care.

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