Pearl Haus
Project Info
Client:
Pearl Haus Dental Wellness Studio
Location:
Santa Monica, California
Deliverables:
Brand identity, logo design, typography, color palette development
Introduction:
Located in the upscale Santa Monica area near the iconic Rodeo Drive, Pearl Haus Dental Wellness Studio desired a brand that embodies the luxury and style of its surroundings. The branding was inspired by the elegant and health-conscious aesthetic of Gwenyth Paltrow's Goop, aimed at attracting a sophisticated, wellness-oriented clientele. After five comprehensive rounds of design revisions, the final branding emerged with a fresh, Californian vibe that perfectly meets the client's vision.
The Pearl Haus logo features a distinct 'PH' monogram paired with a semi-custom font, reflecting the studio’s elegant and high-end aesthetic. This design resonates with an upscale, health-conscious audience.
The design process involved multiple iterations of the 'PH' monogram, refining shapes and lines to capture the brand’s essence. The journey from initial concepts to the final logo highlights a focused dedication to detail.
Pearl Haus's storefront, designed using generative AI, perfectly fits into Santa Monica's upscale vibe. The marketing materials, featuring vibrant earth tones, maintain a simple, luxurious look to attract a discerning wellness-focused clientele.
Deliverables
