Partners in Aging

Client:

Partners in Aging

Scope:

Comprehensive branding and marketing collateral for a new venture.

Introduction:

Partners in Aging sought to create a brand that resonates with a younger audience, encouraging them to plan for the future. The brand needed to be fresh, youthful, and engaging, leveraging pops of color and simple, clean design elements to evoke a sense of partnership and trust.

The branding for Partners in Aging features the interconnected 'PA' in the icon, symbolizing the close relationship between the client and the lawyer. This design choice reinforces the concept of partnership through a visually appealing and straightforward motif.

Vibrant colors and a friendly, approachable design pervade the marketing materials, from website elements to physical collateral like business cards and stationery, ensuring the brand's message of proactive planning and partnership is clearly communicated.

Following the success with Partners in Aging, the enthusiasm led to a refresh for their main brand, Dillman & Owen. A similar bright color palette and simple, clean design elements were applied to bring both brands under one coherent visual umbrella.

‍