Cabin Fever Ad

The Tahoe Institute of Natural Science requested a print ad encouraging pandemic weary people to venture into the beautiful Tahoe outdoors and take up a new Covid-safe pastime.

Juxtaposing photos of Tahoe’s outdoors with a photo and handwritten note of the Western Tanager invokes curiosity. Bright colors and a bold headline bring a sense of nostalgia that encourages viewers, both old and young, to step outside and find their own adventure.

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